Research - FRMWRKS

Research

Live documentation of what we're building, testing, and deploying.

Applied Research · Week 01 · 2025

Subway Station Wordmark — VEO 3 + AI Prompting

Generated a cinematic brand moment using Google's VEO 3. A subway train passes through a station, revealing the FRMWRKS wordmark on tiled walls. Demonstrates AI video generation at scale, with precise camera work and brand integration. Prompting workflow developed with Claude and ChatGPT.

// Production process:
// 1. Develop cinematic concept + brand DNA alignment
// 2. Iterate prompts with Claude/ChatGPT for VEO 3 optimization
// 3. Generate, review, refine motion + timing
// Result: Broadcast-quality brand film from AI tools
VEO 3 AI Video Generation Brand Integration Prompt Engineering
Applied Research · Week 01 · 2025

Interactive 3D Wordmark with AI-Assisted Development

Built an interactive 3D wordmark using Claude AI to accelerate development. Demonstrates real-time 3D transforms, physics-based interaction, and brand-aligned visual treatment. Drag to rotate, feel the engineered restraint.

FRMWRKS
// AI-assisted development process:
// 1. Define interaction requirements + brand constraints
// 2. Iterate on physics feel (damping, rotation limits)
// 3. Refine visual treatment (shadows, accent glow)
// Result: Production-ready component in < 1 hour
CSS 3D Transforms AI Development Brand Systems Interactive Design
Coming Soon · Week 02 · 2025

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