Marketing Frameworks:
The Essential Guide
60 years of proven strategy—from The 4 Ps to AI-Assisted Creative
FRAMEWORKS
60 Years of Marketing Evolution
Every framework organized chronologically—see how strategic thinking evolved from The 4 Ps to AI-Assisted Creative.
Everything You Need
No fluff. No filler. Just high-quality strategy assets you'll reference for years.
30+ Framework Breakdowns
Complete origin stories, component breakdowns, when to use each framework, and real-world examples. Every framework gets 4-6 pages of depth.
6 Required Reading Summaries
Deep dives into Positioning, How Brands Grow, Hegarty on Advertising, The Long and the Short of It, Obviously Awesome, and Alchemy.
Historical Context
Understand why each framework emerged when it did. See how market conditions, technology, and culture shaped strategic thinking.
When to Use What
Decision trees and use-case guides help you pick the right framework for your situation. Stop guessing, start strategizing.
Searchable & Indexed
Full PDF with clickable table of contents, bookmarks, and comprehensive index. Find what you need in seconds.
Lifetime Updates
The library is living. When we add frameworks, you get the updated version free. One purchase, continuous value.
Who This Is For
If you work in strategy, this is your reference library.
See What's Inside
Every framework follows the same high-quality format: origin story, breakdown, historical context, and real-world application.
STP Framework Layout
Positioning Book Summary
Timeline View
Master 60 Years of Proven Strategy
Stop reinventing the wheel. Download the guide and have 30+ battle-tested frameworks at your fingertips.